Consumer goods growth is slow, particularly in developed markets. Meanwhile, changes in media consumption habits are adding to margin pressure. Marketing models are going through a rapid evolution.
While e-commerce will continue to grow, new models are blending online and brick-and-mortar retailing. The same is true for selling techniques.
The rise of omni-channel shopping and the pervasiveness of social media will continue to reshape the consumer goods industry.
Consumers’ desire for rapid response is forcing change in supply chain management.
Rapidly growing penetration of wifi and smart mobile devices will further render traditional marketing and supply chain models obsolete.
Financial transactions will be increasingly cashless.