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Key Industry Trends

Leveraging insights from data is a big opportunity for companies. However, “big data” is not just a marketing challenge — success requires organizational buy-in starting at the top, along with a close partnership with IT.
Organizations are moving to a “digital first” model, as social and mobile channels dominate how consumers receive information. As a result, companies need to improve their customer experience, from acquisition to engagement.
Virtual reality and augmented reality, while still in their infancy, may fundamentally change the way consumers experience brands.
Innovation cycles are shortening as the ability to access real-time data and feedback increases. Companies must expand and shorten research and development cycles to remain competitive.
Most successful companies and brands develop an emotional connection with consumers. The challenge for marketers will be to do so in an increasingly fragmented communications landscape.

Talent Opportunities and Challenges

Marketing is and will continue to be a strategic endeavor.
Talented marketing leaders, particularly with an affinity for data, are in high demand. Anyone in a senior marketing position will need to understand how to best extract insights from ever-increasing data sources and leverage all available (and emerging) digital distribution and communication channels. The challenges, opportunities, and complexities in marketing will only increase, creating opportunities for strong marketing leaders to have a significant impact on their organizations. At Ward Howell, we help our clients find and develop those strong leaders.

Areas of Expertise

  • Digital Marketing
  • Consumer Insights
  • Marketing Analytics
  • Social Media
  • Brand Management
  • B2B Marketing

To learn more about what we do and how we can
help our clients, contact